Who Controls Your Likeness When You’re Gone?
Lauren Hendrickson
March 11, 2026
Public figures often remain part of culture long after their lifetime. Films are re-released, interviews are replayed, and familiar faces
Public figures often remain part of culture long after their lifetime. Films are re-released, interviews are replayed, and familiar faces
Across global markets, some of the most valuable brand assets are closely tied to real people. Michael Jordan’s silhouette generates
Questions about copyright and personal identity have become more common in recent years. Can you copyright your face? Is your
Introduction: When a Person’s Likeness Became a Commercial Risk Long before synthetic media and automated tools, disputes over likeness were
You might watch a video online and recognize the person speaking. Their voice sounds natural. Their expressions feel familiar. The message seems intentional. In some cases, though, that person never sat in front of a camera. What you are seeing is an AI avatar, a digital representation of a real individual created to appear and speak on their behalf.
The term “AI slop” describes AI-generated content produced at scale with little context or original perspective. It typically feels repetitive or interchangeable because speed and output volume are prioritized over meaning or authorship.
What the DMCA Is and Why It Still Matters Today The Digital Millennium Copyright Act, often called the DMCA, is
Key Takeaways: The internet moves content faster than it preserves context. As media is copied and reshared, details about where
A reportedly billion-dollar agreement between Disney and OpenAI has brought generative AI into sharper focus for the entertainment industry. Centered
Weekly clarity in the age of digital synthesis.